Stories worth telling
Create action through effective storytelling.
Tell the Story of the Community You serve
Optimize your brand through compelling narrative.
Purpose-Driven Content Marketing and Communications
Nonprofits and organizations focused on positive social change are familiar with writing articles. However, with so much information on the web today, the marketing strategies for success will be more complex than the traditional blog post. To truly reach your goals your site must tell a story and include various other elements. Many believe that the terms social media and content marketing are interchangeable, but they’re not—they are quite different. Having lots of content is great, but it’s nothing without an audience. That’s where social media marketing can guarantee the success of your content strategy. The growth of social media platforms has become an integral part of content marketing.
Effective social impact stories create emotion and drive action. Storytelling is an essential component of an effective social impact organization, but few have a firm grasp on how to develop sustainable stories and processes. And fewer still have strong cultures of storytelling. Effective stories can create action and can build movements, mobilize supporters and spur volunteerism or monetary support for your organization. But we’re now entering a phase of storytelling saturation from an organizational point-of-view. We are headed into an entirely new stratosphere of storytelling –one where you have to be able to differentiate yourself from millions of other stories being told.
We all know stories are powerful. But when you add a visual element, you ignite emotions and audience connection. A visual narrative (also visual storytelling) is a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio. Visual Storytelling is one of the most effective ways to engage your audience.
Publishing – and then proactively marketing – your content via social media platforms, in addition to relying upon organic uptake via traditional outlets, gives content another dimension, and strengthens its impact.